Branding for NGO Mental Health Foundation
Hult brief: build a Gen Z sub-brand for the Mental Health Foundation. I created a pink sassy owl character, plus logo, symbol, pattern, typography, color palette, sub-brand strategy, and communication plan.
I bootstrapped a furniture business to $80K straight out of high school. I did it by talking to people, figuring out what they actually needed, and building it. Some of those products became bestsellers in their category on one of the world's largest online marketplaces. That instinct never left.
I've had data analysis reports picked up by other media outlets. I build things that solve customer problems. I care about the planet. Not as a brand value. As a standard business practice.
Now I'm finishing a Master of Business Analytics at Hult in Boston. The degree gave me something specific: I can now read data properly, build analytics that actually hold up, and think critically about what the numbers are not telling me. Because data never shows you everything.
My experience is wide. Manufacturing, sales, analytics, product marketing.
That range is not because I do not know what I want. The problems worth solving are too tangled for a single lens.
I worked with the startup that built the lightest ski touring binding in the world. We won the ISPO Most Innovative Product award multiple times. Great product. But we were not solving a real problem customers had. For me, being obsessed with the customer and understanding their problems is the whole point.
“We are all astronauts aboard Spaceship Earth.”
Ranked 2nd most international business school in the world and 1st in the US for management. Represented the school to prospective students while building content and analytics for the social media team.
Fast-growing PR agency serving clients including EY, Volkswagen, GLOBSEC and government organizations. Published monthly data-driven reports analyzing social media performance and translating findings into actionable insights.
Circular Way is one of the most innovative retail concepts for the circular economy in fashion, leveraging the full set of circular economy principles and frameworks. Received direct mentorship from the CEO on circular economy during my time there.
Slovakia office of Saatchi & Saatchi, working for clients such as Deutsche Telekom and major banks. In a short period I supported the Head of Strategy on client research and analytics.
Web development and marketing agency of 30 people that experienced rapid growth. Led the Slovakia market entry through B2B outreach and sales.
Startup creating the lightest ski touring binding in the world. Multiple winners of the ISPO Most Innovative Product award in the ski touring binding industry.
Designed, manufactured, and shipped small furniture items based on customer needs. Scaled several products to bestsellers, grew the portfolio, and expanded into dropshipping.
Manufacturer of ultrasound automated cleaning lines for automotive and industrial clients.
“Specialization is a fancy form of slavery.”
Hult brief: build a Gen Z sub-brand for the Mental Health Foundation. I created a pink sassy owl character, plus logo, symbol, pattern, typography, color palette, sub-brand strategy, and communication plan.
A circular way of owning baby gear. Spoke to 50+ parents to understand their pains, turned the insights into product concepts, then went back to the same parents to validate. Prototyped flows in Figma.
Analyzed H-1B visa applications by state, company, and salary to identify the best locations and roles to target. Cracked open 500K+ records on Azure MySQL. Full report on Google Docs.
Built a regression pipeline that landed at R² = 0.75 across stations and seasons. Full analysis and code in Colab.
Gradient Boosting model predicting revenue for a meal delivery service. R² = 0.83 on test data. Full analysis and code in Colab.
SQL pipelines feeding a Tableau dashboard. Risk, return, allocation, and concrete buy/sell/hold calls for client #148. Full report with screenshots included.
Figma concept that helps people make better decisions when buying clothes online, giving them more confidence about whether an item will actually fit.
Internal tool that auto-tags and organizes raw video content, cutting down the time it takes to find the right clips significantly.
“You never change things by fighting the existing reality. Build a new model that makes the existing one obsolete.”
A field report on EPR. What it is, why the US is late, and what shipping it well looks like.
EPR shifts the cost of end-of-life products from cities to the producers who put them on the market. Europe has had a decade-long head start. This paper maps the US landscape, surfaces what's working at the state level, and argues for a sharper national framework. One that designs waste out instead of paying to clean it up.
“The most important thing to teach your children is that the sun does not rise and set. It is the Earth that revolves around the sun.”
Product, business intelligence, data analytics. If you're building something tangled and useful, open a channel.
INITIATE LAUNCHEND OF TRANSMISSION · SVEC // SPACESHIP-EARTH-01 · 2026